Latika - Personal Portfolio Template

I am Latika Kumar

I am a qualitative researcher

Seeker of human narratives

Holistic Observer

Multidisciplinary approach

Reflexive Researcher

Depth Diver

Empathy Researcher

Contextual investigator

Rich data collector

Interpretive analyst

Participant observer

Iterative researcher

Insightful summarizer

Verbatim interpreter

Client empowering communicator

Welcome

based in Mumbai, India.

Let's talk

About Me

Know Me More

I'm Latika Kumar,

My work is a unique blend of spirituality and practical research techniques, deeply influenced by my belief in the interconnectedness of life's diverse aspects. I draw inspiration from daily life, literature, films, and TED Talks, enriching my business approach and enabling me to create compelling, insightful research narratives.

In terms of skills and expertise, I excel at forming instant connections with diverse target groups, possess in-depth knowledge of various industries, and am proficient in conducting B2B and expert interviews.

Name:Latika Kumar
Email:latika@qualective.in
From:Mumbai, India

25+

Years Experience

100+

Happy Clients

200+

Projects Done

Services

What I Do?

Client Consultation

Dedicated time to understand the project scope and specifics through in-depth discussions and briefing with clients.This approach allows for a detailed grasp of the market scenario relevant to the research category, ensuring research strategy is perfectly aligned with project requirements.

Integrated Research Design

This service involves crafting a broad strategy for the research objective, which includes defining the research scope, pinpointing relevant consumer segments, and recommending hybrid methodologies. The aim is to engage with consumers in their natural environments—whether at work, with family, or during everyday routines—ensuring a comprehensive view of contextual behaviors and habits.

Recruitment

Leveraging an extensive and reliable network to facilitate the targeted recruitment of relevant groups. By developing a detailed screener that outlines the specific personas of the target audience, this service ensures the precise selection of participants, enriching research insights and outcomes.

Pilot Study and Feedback Integration

This initial phase involves conducting a pilot study personally, setting the stage for further collaborative sessions with other moderators. Client involvement and feedback during this pilot study ensure that all aspects of the research are meticulously aligned and optimized before advancing to subsequent phases.

Discussion Guide Development

Focusing on crafting detailed guides using projective techniques to uncover the implicit needs and attitudes of consumers. This approach is designed to delve deeper into the consumers’ psyche, revealing the underlying factors that shape their perspective and decision making process.

Executive Summary Briefing

As a precursor to the detailed report we may overview key findings verbally, this concise debrief highlights critical insights and formulates a clear call to action, guiding stakeholders towards informed decision-making.